Jubilant FoodWorks, the master franchisee for Domino’s and Dunkin Donuts in India, today announced its foray into the FMCG category with the launch of ‘ChefBoss’- a range of ready-to-cook sauces, gravies and pastes.
In a press release filed with the exchanges, the Noida-based company said, The ‘ChefBoss’ range of sauces and pastes includes eight different products across two types of cuisines (Indian and Chinese) and will initially be exclusively available for consumers across e-commerce portals. The online sale of products will shortly start with Amazon at national level, Flipkart Supermart in NCR, Mumbai and Bangalore region and with Milkbasket in NCR.
The brand plans to expand product availability by adding more ecommerce platforms as well as retailing through supermarkets and hypermarkets in the near future.
“ChefBoss has been built on the insight that consumers are looking to explore and add more cuisines to their home cooking. The brand endeavour is to solve problems around cuisine exploration, by making this quick and easy for consumers. Thus all solutions under ChefBoss are easy to make in 2 or 3 steps & take just anywhere between 5-15 minutes,” the release said.
Through this launch, Jubilant FoodWorks targets modern Indian consumers who are trying different cuisines at home. The product ranges from Indian cuisine solutions such as Hyderabadi Biryani paste, Lucknowi Biryani paste, Makhani gravy and Bhuna gravy. Chinese cuisine solutions include Manchurian cooking sauce, Schezwan cooking sauce, Hot Garlic cooking sauce and Honey Chilli stir fry sauce & dip. The products are priced between Rs.75-Rs.100 per pack.
“Our research suggests that consumers now, more than ever before, are looking to explore and add new dishes to their cooking,” the release quoted Chairman Shyam S. Bhartia CoChairman Hari S. Bhartia as saying adding, “we believe ready to cook products that are quick and easy to make, are the right solution to aide consumers in the endeavor to broaden their culinary expertise.”