Hero Motocorp, one of India’s largest two-wheeler manufacturers, on Monday announced the launch of integrated online sales platform ‘eSHOP’.
eSHOP enables a completely digital and seamless buying experience for the customers. All the purchase related information and actions are built into the system, allowing customers to purchase their preferred motorcycle or scooter directly from the company website.
Customers can visit the official company website (www.heromotocorp.com) and access eSHOP through the tab on the homepage, which redirects them to the online buying/booking channel.
It then guides the customers through various steps in decision making, buying and taking delivery of the vehicle – including information on latest On-Road price, live stock status, online document submission, instant dealer intimation, finance options, sales order preview & confirmation, VIN Allocation, and Delivery.
Once the customer selects the product, variant, color, and city, the system displays the list of dealerships and SKU availability. Customers can then select the dealership as per convenience and make the payment. Prices, both Ex-Showroom and indicative On-Road, are presented with cost elements.
After making the payment, the customer is provided an e-receipt with a unique OTP number for verification. Once verification is completed in the system, the selected
dealer assigns a sales Assistant. In case the customer is interested, a retail finance option is also provided during the payment process.
The Sales Assistant handles all the customers’ queries and guides them through the remaining steps like documentation, finance, invoicing, insurance, registration and delivery (optional Home delivery).
Post order creation, the customer receives an SMS with a link that directs him/her to the document uploading section. Upon verification a preview of the sales order is sent to the customer and post consent from the customer invoice is created, application for registration is made by the dealer and vehicle is delivered as per the option chosen by the customer. During delivery, physical signed documents required by RTO are collected from the customer.
Hero Motocorp also said, keeping the safety and wellbeing of everyone as top-most priority, the company has also launched multiple digital After Sales services including industry first initiative of digital service job card and acknowledgment receipt, app-based service booking and increased hours of workshop operations.
Using the Hero App, customers can pre-book their service appointment at their nearest workshop. They can also avoid physical contact with any kind of paperwork at the workshops by raising their own service job-card and receiving a digital acknowledgement. This also reduces the amount of time spent at the workshop by customers during vehicle pick-up and drop.
The company also said that apart from encouraging customers to pre-book appointments, dealers/ service centres are also using their tele-callers to inform and handhold customers in the digital appointment booking process.
To avoid excessive rush, and maintain social distancing, many workshops have also staggered / extended their hours of operation, the company added.